Bringing my years of expertise in consumer goods allowed me to roll up my sleeves and own the work and client relationship for Colgate-Palmolive, increase brand loyalty for Martin Guitars and made Doral Bank feel like a local bank–in NYC and Miami.
Colgate-Palmolive
It was important for Colgate-Palmolive to be seen as an innovative, adaptive and socially conscious thought leader in the crowded space of brand-consumer relationships. This content talked to consumers, employees and investors.
The video budget was $10K. The goal was to meet the ever-changing needs of consumers. We captured this innovation talking to industry thought leaders in technology, beauty, sustainability, advertising, etc... What’s revealed is that what they believe in isn't mutually exclusive.
This video also had a $10K budget. Working with a motion designer, I wrote, designed and directed. We used several years of research data–and they wanted they wanted it all in one video.
We created many infographics for Colgate. This one focused on how diabetes affects oral care.
Doral Bank
Our clients were great partners, as they wanted to be perceived as a small-town bank in their two big locations, Florida and New York. Besides just focusing on great rates, they were about personal service which led to creating the tagline, ”The Bank for Me.”
Martin Guitar
If you look and listen close enough, there's probably a Martin in the hands of your favorite artists. The ’Music History. Martin History.’ campaign continues to run today as poster-sized prints being sold at the Martin factory in Nazareth, PA. Interesting to note, even with all of their famous players, Martin has never given away a guitar to an artist. Yes, even Clapton had to pay.
An abbreviated list of Martin players you may have heard of: Elvis Presley, Johnny Cash, Neil Young, Willie Nelson, Eric Clapton, George Harrison, Merle Haggard, Dave Matthews, Steve Howe, Robbie Robertson, Lucinda Williams, Paul Simon, Roger Waters, Joan Baez, John Mayer...
Motion-activated musical OOH that plays as you approach the bus shelter. It’s not a bad way to hear some Pink Floyd.
Old world craftsmanship meets modern communication. These IG Reels are new interpretations of the classic "Music History. Martin History." idea. This campaign started in print. Now social media has brought a whole new audience. This one is for Coldplay's "Yellow" written by Chris Martin on a model D-45.
Andrew Dalsass © 2025 — New York, NY