Health & Wellness / Pharma

In my role as a Creative Director at Havas, I played a key part in capturing 10% of the market share for Flonase within a year, marking the largest global launch in GSK history. Additionally, my team collaborated with JnJ to raise HIV awareness within the LGBTQIA+ community and successfully launched products for Bayer (Mirena), Novartis (NovoLog), and AstraZeneca.

Flonase. Be > than your allergies.

Flonase generated $100 million in sales in the first 16 weeks after launching our global campaign. Besides North America, we created broadcast TV, digital ads and OOH for the Asian and Middle East market. Our research determined that allergy sufferer’s hated missing out on their favorite activities when allergies were triggered, which led to our creative insight, “Be greater than your allergies.”

Manifesto Video

Our team surprised the GSK client by creating a marketing launch video to kick-start this world-wide campaign.

Broadcast TV

One of the national brand launch spots. The GSK client wanted a demo in the launch spots that explained how most allergy medications don’t control all six symptoms–which became the glass head.

A series of :15s were also created to address certain allergy symptoms. This couple on a scooter, focused on how smoke and pollution from city life is just as bad as typical pollen symptoms.

In certain markets (UK), we couldn’t use the name Flonase, so Piriteze was the sister brand.

GIFs / Digital Ads / Website
The goal was to make these snackable animations simple and a little over-the-top with how certain activities trigger allergies. And of course, with Flonase, you can conquer anything.

Cutting the grass is a common allergy symptom. This takes it to a new level.

Whether you have one pet or a dozen, you will be > than your allergies.

This was the first website created for consumers, so it was completely done from scratch. I designed the landing page and worked with UX team to launch it.

This took a dusty rug to a place no rug has gone before.

Global OOH
OOH was a prevalent part of the launch, both domestically and globally. It was important that the visuals worked on their own with minimal copy.

Prevacid 24Hr Social Rebrand

Another GSK client, Prevacid 24HR, needed a complete overhaul of their social media platforms. My team and I recommended a complete rebrand, including moving away from stock photos with coupon offers. Instead, we created something unique and ownable. It resulted in exponentially more social engagement with customers.

This video shows one of our social media platforms, Facebook, in its entirety. It gives a good idea of what our customers also experienced.

Living with HIV

People newly diagnosed with HIV can be reluctant to seek treatment due to many stigmas, so our goal was for them to seek help and support. This campaign for JnJ was a series of intimate portraits of people living with HIV–not defined by their diagnosis, but living full and productive lives.

Trailer to promote the series of the four stories that were captured.

Watch how Chad went from being on crystal-meth to training for a marathon—all from having someone’s ear.

Living with HIV for several decades, Hattie found the love of family, once she found love of herself.

See how poetry and a mother’s gift, helped Andre turn despair into hope.

Symbicort

Campaign for asthma medication, Symbicort. Each visual tells a story of an aspirational moment where breathing could have been compromised, but not today. We used the graphic element of their logo to illustrate a timeline. Our AstraZeneca clients were happy with the results, too.

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