Sports is always a fun category to work on, from spending spring training with the Phillies and gettiing a TV spot short-listed at Cannes, to helping build a community for NYRR and WFAN.
MLB Philadelphia Phillies
Before the Phillies got the all grass, Citizens Bank Park, they played at a place called The Vet. This stadium had the worst astroturf in sports–this happens when you throw a thin layer of turf over cement. That opening season, they led the majors in attendance. Did everyone come to see the new field or to see our spots on the jumbotron?
:30 broadcast spot called “The Turf” was featured in AdWeek, was an AdCritic Spot of The Day and also ran in the stadium on the Jumbotron. I always liked this spot as several shots pay homage to “Pulp Fiction” and “Psycho.”
This TV spot was shortlisted at Cannes Lions. Not all doctor exams are the same.
There is a religious aspect for many sports fans.
The rookie was the new ballpark.
For the inaugural season, OOH built awareness for the casual fan. In this execution, a family of lawn care equipment gets excited about the new grass field.
The talking baseball card series were used in TV :15s, paid digital and were emailed to fans (former and current season ticket holders), and those who purchased tickets on mlb.com. They promoted the match-up of the week. It became a fun and inexpensive way to drive sales.
New York
Road Runners
Working with the sports and entertainment division at Edelman, the goal for NYRR was to unify the brand and take it from just being associated with running events, like the NYC Marathon, to becoming more of a community. Once we changed the culture to be more inclusive (volunteers, spectators, amateurs/hobbyists) besides the hardcore runners, it became an active part of people's lives.
People love running for many different reasons. The website became the foundation in building a running community–and a place to share a great story.
Created in one evening, this video helped to sell-in our concept and strategy. Working with one of my editors, I jumped in to write and art direct the piece.
WFAN: Sports Talk Radio
For people who live and breathe sports, they love to listen to people talk about it all day. This is what WFAN Sports Radio 101.9FM and 66AM, is all about.
For us normal folks, a pine air freshener would do the trick for odor prevention. But for a sports addict, it’s just not enough.
A sports fanatic isn’t going to put their child in no ordinary 'time-out' chair.
What appears to be a loving dad relishing the moments of his child learning to walk, reveals other intentions.
Andrew Dalsass © 2025 — New York, NY