Travel – Andrew Dalsass

I’ve had cars writing love letters to customers for Budget Rent a Car—which won an Effie, and brought the French lifestyle to the U.S. for Air France and helped revitalize a Renaissance Resorts prized hotel, the Eden Roc Miami.

Air France

The highlight of working on this account was flying on the Concord. We did do a lot of retail ads selling coach airfare, but a lot focused on Business and 1st class, which they called L’Espace. Although the seat turned into a bed, the emphasis was on the French experience.

Eden Roc
Resorts

After spending $240 million on renovations, the marketing goal was to help return the resort to its halcyon days of Old Hollywood, where stars like Frank Sinatra, Barbara Streisand, Richard Burton, Elizabeth Taylor, Humphry Bogart and Lauren Bacall would reside for long getaways. The ads were a good place to start.

Budget
Rent a Car

Although both Budget and Avis clients were in the same location in NJ, both brands had very different souls. Budget Rent a Car was more consumer driven, promoting weekend getaways and escapism.

The original assignment was to create a letter package with a buckslip for $1.85 per unit. The objective was to lure back former car renters with great weekend rates. How could we tell former customers that we missed them? My creative insight was ‘What if our cars could tell them directly?’ The idea was executed with talking cars. The first piece, called “Love Letter,” won an Effie award.

In year two, the cars traveled to spectacular locations and reached our customers from the road. The message from the car was, ”Wish you were here with me.”

Website takeover as our employee escapes from his ordinary routine.

Avis
Car Rental

Avis Car Rental focused heavily on its B2B audience that have high expectations of service. We quickly realized that a winning strategy was to package all of their perks in a convenient manor.

The Chairman's Club was a highly successful program that they had to stop taking membership after its first few months. This high-impact mailer was the reason.

Avis First was a membership program that targeted consumers focused on perks and benefits.

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